NIL

NAME . IMAGE . LIKENESS

Build The Brand

Young man sitting on a stool wearing a blue backpack and patterned shorts.

Building a brand starts with understanding who the athlete is, what they stand for, and what makes them unique. At Elite 1 we define a clear message and identity that feels authentic and consistent across every platform. Storytelling is key, using content and moments that let fans connect on a human level. Strategic partnerships are chosen to reinforce credibility and long-term value. Over time, consistency and trust turns that identity into a powerful, recognizable brand.

More Than Just An Athlete

Smiling young man in a blue fraternity sweater holding a football.

Elite 1 Sports Management views athletes as complete brands built on personality, values, and story—not just performance on the field. An athlete’s voice, image, and behavior shape how fans connect with them emotionally. Our hand picked roster understands social media presence, community impact, and personal interests all contribute to long-term brand value. Partnerships and endorsements are chosen to align authentically with who the athlete is, not just what they win. By nurturing the athlete’s identity beyond sport, Elite 1 helps create influence, longevity, and opportunities that last beyond their playing career. Legacy.

Tell The Story

Two athletes talk during a basketball game break indoors.

Telling a story means sharing the journey behind the athlete, not just the highlights. We focus on real moments, challenges, and growth that make the athlete relatable and human. Every story has a clear message that aligns with the athlete’s values and brand identity. Through visuals, words, and experiences, we create narratives that fans can emotionally connect with. When told consistently, that story builds loyalty, trust, and lasting impact.

NIL ATHLETES

Three images of a young basketball player in action and posing.

JULIANNA DADA

Basketball - Clarendon College

Julianna Dada is what NIL is all about. Julianna is an influencer and basketball player in Texas known for her authentic content on social media. Julianna shares with her audience content in the gym, day in the life’s, basketball, humor and more. Julianna creates stories with the brands she works with and pushes to be a leader in the NIL Space as she was ranked the #3 most marketable female athlete that is not in the power 4 conferences.

Three football players in red and yellow uniforms posing with helmets.

GARRISON MADDEN

Football - Western Kentucky

Garrison Madden is a Linebacker at Western Kentucky with an undergrad from The University of Southern California. Garrison is growing in this influencer space and is a football player who understands how to use his brand to connect with companies. Garrison has a series called “Madden Motivation” where he drops a motivational word and explains how to use if for the week. Brands love working with Garrison because of how easy he makes the process.

Female basketball player proudly holding a basketball in her team jersey.

HOPE MASONIUS

Basketball - Bucknell University

Hope is a basketball player at Bucknell University. She is new to the NIL space but has not slowed down since she started. Hope enjoys making GRWM content as well as Basketball content. Hope has went through 2 ACL injuries and still keeps a smile on her face and this is her first full year being healthy. Hope is in the process of showing how to grow a brand as an athlete.

Built to elevate athletes at every level.

View Elite One's Full Athlete Roster

NIL